BridgMed Privacy Policy
BridgMed’s mission is to positively transform the food-health relationship for the individual and extend it to the community and outward through our Culinary Medicine Solution, thereby completely changing the course of today’s dietary-derived disabilities and diseases.
We established this privacy policy to help you understand what information we collect through our websites, apps, devices, and other products and services, how we use it, and what choices you have about it.
Please note this policy does not cover data we handle on behalf of other entities. Those practices are covered by our agreements with those entities. Please see those privacy policies for how they handle your data.
Table of Contents
How we collect information
What we do with the info we collect
How and when we share your information
How long we keep your information
Your rights and choices
Research participation
Transferring your information
California residents
Residents of the EEA, UK, and Switzerland
Changes to this policy
Contact us
The information we collect depends on how you interact with us, the services you use, and the choices you make. We collect information about you from different sources, and in various ways when you use our services, including information you provide directly, information collected automatically, information from third-party data sources, and data we infer or generate from other data.
Information you provide: When you sign up for or use BridgMed, you share certain information, such as:
Technical information collected automatically when you use BridgMed: When you use our website or mobile application, certain internet and electronic network activity information gets created and logged automatically. Here are some of the types of information we collect:
Information we create or generate: We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”). For example, we may infer your BMI from your height and weight or the percentage of your diet that is ultra-processed food (UPFs) from your dietary recall data.
Information collected from third-party services: We also obtain the types of information described above from third parties. These third-party sources include, for example:
When asked to provide your information, you may decline or use browser or device controls to prevent certain types of data collection. In some cases, if you choose not to provide the necessary information, some services or features may not be available or fully functional.
We’re committed to providing a service that’s relevant, interesting, and personalized. To do that, we use your information to provide and improve your experience. For example:
Purposes of Use: Product and service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Product improvement, development, and research. To develop new services or features and conduct user research (surveys, interviews).
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Customer support. To provide customer support and respond to your questions.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, reminders, support, and administrative messages.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data and health data.
Purposes of Use: Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data, health data.
Purposes of Use: Advertising. To display advertising to you.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data and health data.
Purposes of Use: Product and service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Business operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Product improvement, development, and research. To develop new services or features and conduct user research (surveys, interviews).
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Customer support. To provide customer support and respond to your questions.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Account access information, sensitive demographic data, contents of communications, and health data.
Purposes of Use: Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, reminders, support, and administrative messages.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data and health data.
Purposes of Use: Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data, health data.
Purposes of Use: Advertising. To display advertising to you.
Categories of Information: Contact information, demographic data, payment information, content and files, identifiers and device information, geolocation data, log data, usage data, sensor data, and inferences.
Sensitive Information: Sensitive demographic data and health data.
We combine data we collect from different sources for these purposes and to give you a more seamless, consistent, and personalized experience. See “Your rights and choices” for information about how to update or change your preferences.
We may share your information with, for example:
We will also disclose your information if we believe it is necessary to:
Protect our customers and others; for example, to prevent spam or attempts t commit fraud or to help prevent the loss of life or serious injury.
Operate and maintain the security of our services, including preventing or stopping an attack on our computer systems or networks.
Protect the rights or property of ourselves or others, including enforcing our agreements, terms, and policies.
Some of the information disclosures to these third parties may be considered a “sale” or “sharing” of personal information as defined under the laws of California and other U.S. states. Please see “Your rights and choices” and “California residents” below for more details.
We keep your information only so long as we need it to provide our services to you, fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Actual retention periods can vary significantly based on your expectations and consent, the sensitivity of the data, the availability of automated controls, and our legal or contractual obligations.
Our goal is to give you simple and meaningful choices regarding your information. If you have a BridgMed account, many of these controls are built directly into your settings. For example, you can:
In some jurisdictions, these controls and choices may be enforceable as rights under applicable law.
Access and portability of your information: We can usually share this with you in a portable format within 30 days of you asking us. To request data export, please get in touch with us at support@BridgMed.health using the email address tied to your BridgMed account.
Correction and deletion of your information: You can log into your profile to update your information or delete your data anytime by closing your account. Please note that there may be legal reasons to keep your data, such as if we receive a law enforcement request asking us to preserve data. To request account deletion, please get in touch with us at support@BridgMed.health using the email address tied to your BridgMed account.
Object to us processing your information: You can ask us to stop using your information for certain purposes, including when we use your information to send you marketing emails or SMS messages. If you opt out of receiving marketing messages from us, we may still send you updates about your account, such as when you request reminders to log in.
Targeted advertising: To learn how to opt-out from or change your preferences for targeted advertising, please visit our Cookie Policy.
Data sharing or sales: Some privacy laws define “data sharing” or “sales” to include some of the disclosures described in “How and when we share your information” above. Please follow the “Your Privacy Choices” link to opt out of these disclosures.
Browser or device controls: To learn how to use browser and device controls to express your choices, including the Global Privacy Control, please visit our Cookie Policy. If you have questions, please don’t hesitate to contact us.
We are committed to validating our approach to lifelong behavior change using science. We publish using only aggregated, de-identified data. If you would not like your information used in our studies, please get in touch with support@BridgMed.health.
The information we collect may be stored and processed in your country or region or in any other country where we or our affiliates, subsidiaries, or service providers process data. Currently, we primarily use data centers in the United States. These locations were chosen to operate efficiently and improve our performance.
We take steps to protect your information as described in this policy wherever the data are located, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal data protection, please visit https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7631.
If you are a California resident, you have certain rights you should know about:
Notice at Collection: You have a right to receive notice of our practices before or when we collect your information, including the categories of information and sensitive personal information collected, the purposes for which such information is collected or used, whether such information is sold or shared, and how long such information is retained. You can find those details in this policy under the headers above.
Right to Know: You have a right to see the information we have collected about you. You may request your information by contacting us at support@BridgMed.health using the email address tied to your BridgMed account. You also have a right to request additional information about our collection, use, disclosure, selling, or sharing of such information. You can find those details in this policy under the headers above.
Rights to Request Correction or Deletion: You also have the right to request that we correct inaccurate information about you or delete your information. You can log into your profile to update your information or delete your data at any time by logging into your account or by contacting us at support@BridgMed.health using the email address tied to your BridgMed account. Please note that there may be legal reasons to keep your data, such as if we receive a law enforcement request asking us to preserve data.
Right to Opt-Out/Right to Limit Use and Disclosure of Sensitive Personal Information: You have a right to opt-out from the “sale” or “sharing” of your personal information. BridgMed does not sell your personal information. However, we do use services that help deliver interest-based marketing and advertising to you outside of BridgMed.
You also have a right to limit our use of sensitive personal information for purposes other than to provide BridgMed. As a wellness service, the information we collect often pertains to your health.
Please visit “Your Privacy Choices” if you do not wish for our partners or us to share information relating to your use of BridgMed for marketing and advertising purposes.
BridgMed does not sell or share the personal information of children or teens.
Right Against Discrimination: BridgMed will never discriminate against you for exercising these rights.
You may designate, in writing or through a power of attorney, an authorized agent to exercise these rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
Lastly, under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which they have established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.
If the processing of your information is subject to the European Economic Area (EEA), United Kingdom (UK), or Swiss data protection law, you have certain rights with respect to that data:
To make such requests, please get in touch with us at support@BridgMed.health. When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to contact us first with any questions or concerns.
We rely on different lawful bases for collecting and processing your information. For example, with your consent or as necessary to provide the services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.
If you have any questions about our data processing activities, please get in touch with us at support@BridgMed.health.
If you think that we haven’t complied with data protection laws, you have a right to lodge a complaint with the Data Protection Commission in Ireland or with your local supervisory authority.
We may change this policy from time to time, and if we do, we’ll post any changes on this page. If you continue to use BridgMed after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide more prominent notice or obtain your consent to the changes.
Cookie Policy
Our Privacy Policy describes how we collect and use the information and what choices you have. One way we collect information is through the use of a technology called “cookies,” pixels or web beacons, local storage, mobile device IDs, and software development kits (SDKs). These and similar technologies help us and our partners collect data, including usage data, identifiers, and device information.
Our partners and we use a variety of ways to automatically collect data when you visit our sites and use our apps. This Cookie Policy refers to these technologies collectively as “cookies.”
When you go online, you use a program called a “browser” (like Firefox, Safari, or Chrome). Most websites store a small amount of text in the browser called a “cookie.” A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser each time it connects to that web server.
We use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). For example, we use persistent cookies to store your language preferences or other settings, so you don’t have to set them up every time you visit BridgMed.
Web beacons are electronic images (also called single-pixel or clear GIFs) contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos and plug-ins) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages to tell us if you open and interact with them.
Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android). They can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables us and our third-party analytics and advertising partners to access these mobile IDs.
Some of the cookies we use are associated with your BridgMed account (including information about you, such as the email address you gave us), and other cookies are not.
We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal data (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our services, including personal data about your online activities over time and across different websites or online services. There are four categories for which third parties and we may use cookies.
Essential cookies. We may use essential cookies to enable you to sign in, help protect you and your data, and remember your settings and preferences, like the language you prefer and your privacy settings.
Analytics cookies. We use analytics cookies to make BridgMed better. For example, these cookies help us analyze how our websites and apps perform and tell us how many people use a certain feature and how popular it is.
Personalization cookies. We may use cookies to help us remember your preferences, including which websites you’ve interacted with, so we can show you related content you might like.
Marketing cookies. Our advertising and social media partners and we may use cookie data to track your interaction with the site or app, develop inferences, and deliver and tailor interest-based advertising, including marketing BridgMed on other websites and apps.
We and/or our partners also share the data we collect or infer with third parties for these purposes. For more information about the third-party analytics and advertising partners that collect personal information on our services, please see the section “What we do with the info we collect.” in our Privacy Policy.
There are a few ways you can choose how cookies are used on BridgMed:
Cookie controls. You can Manage Cookies at any time. If you’ve consented to a category of non-essential cookies and later change your mind, you can click on “Reject All” from the Manage Cookies panel.
There are also online tools used by our partners such as:
United States: NAI (http://optout.networkadvertising.org) and DAA (http://optout.aboutads.info/)
Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)
These allow you to choose how cookies by some of our partners are used throughout the web-based on the device and browser you are using.
Your browser or device may also give you cookie choices. Your browser may let you delete or block “third-party cookies” from sites other than the one you’re visiting. Those options vary from browser to browser, so check your browser settings for more info.
Note that if you choose to delete or block cookies, this could affect certain features or services on our website.
Mobile Advertising ID controls. Similarly, your mobile device typically has settings that allow you to control how ad partners can track and use information about you for targeted advertising. You can opt out of ad tracking and reset your advertising ID through your device settings.
Global Privacy Control. Some browsers support the “Global Privacy Control” (GPC) or similar controls that can send a signal to the websites you visit, indicating your choice to opt out from certain things, including data sales and targeted advertising. When we detect such a signal, we will work to respect your choices.
Email controls. Lastly, most email clients have settings that allow you to prevent the automatic downloading of images, including pixels and web beacons.
We may change this policy from time to time, and if we do, we’ll post any changes on this page. If you continue to use BridgMed after those changes are in effect, you agree to the new policy.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.